CALICO

Brand Identity Project | 2025

CALICO is a conceptual indie girl group that blends mellow sounds, lush synths, and nostalgic yet fresh storytelling. Inspired by the bold and beautiful calico cat, the group captures a mix of alternative, bedroom pop, and dreamy synth pop influences.

Project Scope:

✦ Visual Identity Design
✦ Logo Design
✦ Typography & Color System
✦ Brand Guidelines
✦ Brand Application Mockups

This project focused on building a cohesive identity system that reflects the group’s sound and narrative. The brand was developed to feel nostalgic, soft, and expressive, with a strong emphasis on color, mood, and storytelling.